Art Direction and Creative Direction
Art Direction brings clarity on a single project or campaign basis from a marketing and design standpoint. Experienced, project or campaign-level review of marketing assets, ensure delivery of the business initiatives behind those assets are delivered with a professional and finished experience.
The creative review of projects or campaigns after they have been put into place and marketing and sales data have been collected provides a way of externally auditing the design and marketing of overall business or department objectives by continually aligning and reviewing these campaigns with one another and the overall brand.
A continual, finished, delivery of customer’s experience of a business or organization’s products or services is achieved from the use of experienced, creative direction.