Competing within markets or creating a new market or need for a product or service includes the need for public relations. The marketing objective of public relations is to build awareness and be picked up and talked about by journalists and media outlets. The implementation of these objectives occurs by creating and implementing press releases. Once these releases are in place, search engines and social media outlets provide relevant results, increasing your SERP (Search Engine Page Rank) for products, services and events.http://www.clintondesignllc.com/wp-admin/edit.php?post_type=page